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Bachelor of Mass Communication (Hons) (Public Relations & Marketing)

Taylor’s University
Subang Jaya, Selangor, Malaysia
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
3 years
Intakes
March August
Total tuition fee (local)
USD 26,951
Total tuition fee (foreign)
$ 26,778

Entry Requirements

  • Taylor’s Foundation in Communication (FICM): Pass with min. CGPA 2.00
  • Taylor’s Diploma in Communication (DICM): Pass with min. CGPA 2.00
  • Sijil Tinggi Persekolahan Malaysia (STPM): Min. CGPA 2.00 in 3 subjects and min. C for each subject
  • Unified Examination Certificate (UEC): Pass with min. 5Bs including English
  • A Levels: Min. DDD
  • South Australian Matriculation (SAM) / SACE International: Min. ATAR 65
  • Canadian Pre-University (CPU): Min. average of 60% in 6 subjects
  • International Baccalaureate (IB): Min. 24 points in 6 subjects
  • Other Qualifications: Students with other qualifications will be considered on a case-by-case basis

English Language Requirements

  • IELTS   Band 6.0
  • TOEFL   79 (Internet Based Test)
  • MUET   Band 4
  • UEC English   B4
  • O Level   Grade C
  • 1119 (GCE-O)   Grade B

Curriculum

YEAR 1
Semester 1

  • Introduction to Mass Communication
  • Intercultural Communication
  • Critical & Creative Thinking
  • Communication Theory
  • MPU (U1) - Module 1*

Semester 2

  • Innovative Media
  • Media Writing
  • Principles of Marketing
  • Elective I
  • MPU (U1) - Module 2*

Short Semester

  • MPU (U2)*
  • MPU (U3)*

YEAR 2
Semester 3

  • Communication Research Fundamentals
  • Public Relations Principles
  • Promotional Writing
  • Promotional Management
  • MPU (U4)*

Semester 4

  • Interactive Media
  • E-Marketing
  • Consumer Behavior
  • Introduction to International Business
  • Elective II

Short Semester

  • Internship

YEAR 3
Semester 5

  • Media Law & Ethics
  • Publicity & Media Relations
  • Crisis Management
  • Relationship Marketing
  • Brand Management

Semester 6

  • Public Relations Consultancy
  • Professional Media Workshop
  • Services Marketing
  • Direct Marketing
  • Issues in Marketing (Marketing Seminar)

Electives
Semester 2 (Elective I)

  • Performing Arts
  • Introduction to Management
  • Illustration & Visual Narrative

Semester 4 (Elective II)

  • Photography
  • Entrepreneurship

Elective:

  • Students are required to choose any 2 Electives according to the modules offered in that particular semester.

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