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BA in Communication (Honours)
About
The goal of Xiamen University Malaysia's Bachelor of Arts in Communication program is to give students the tools they need to produce content that appeals to a wide range of audiences through the use of print, digital, audio, and video platforms. Through this program, students will learn how to create compelling messages that can motivate and inspire action, whether that action is breaking important news, writing a press release, creating a national campaign, or planning a high-profile event. The Bachelor of Arts in Communication program combines theoretical knowledge and practical experience to prepare students for careers in fields such as media, public relations, advertising, event management, and corporate communication. Graduates will have the necessary skills.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | February, April, September |
| Total estimated cost (local) | MYR 81,300 |
| Total estimated cost (foreign) | MYR 84,000 |
Subjects
-
Communication, Media
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | MYR 81,000 | MYR 84,000 |
| Miscellaneous fees | MYR 300 | Data not available |
| Total estimated cost of attendance | MYR 81,300 | MYR 84,000 |
| Estimated cost per year | MYR 27,100 | MYR 28,000 |
Miscellanous fees explained
Local students
| Description | Amount |
|---|---|
| Application Fee | MYR 100 |
| Registration Fee | MYR 200 |
Foreign students
| Description | Amount |
|---|---|
| Application Fee | MYR 100 |
| Registration Fee | MYR 200 |
|
International Student Fee
International Student Fee is inclusive of Admin fee, EMGS fee, visa application, visa renewal, insurance. |
MYR 2,500 |
| Security Deposit (refundable) | MYR 1,000 |
| Hostel Deposit (refundable) | MYR 500 |
| Hostel Application Fee | MYR 100 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Any of These:
- STPM: Pass in STPM with at least a Grade C (GP 2.0) in any 2 subjects
- A-LEVEL: Pass in A-Level with at least a Grade D in any 2 subjects
- UEC: Pass in UEC with at least a Grade B in 5 subjects including English Language subject
- Foundation/Matriculation: Pass Matriculation/Foundation or the equivalent with at least a CGPA of 2.0 out of 4.0
- Diploma: Pass Diploma in Media and Communication field or the equivalent with at least a CGPA 2.0 out of 4.0
English Language Requirement:
- English Language – a credit in SPM level or the equivalent
*For other equivalent qualifications, please consult our programme counsellor
Curriculum
Year 1:
- Introduction to Communication
- Introduction to New Media Studies
- Media Law and Ethics
- Persuasive Communication
- Public Speaking
- Audiovisual Production
- Principles of Public Relations
- Media Writing
- Academic Writing
- Major Elective (Choose 1):
- International Communication
- Photography
Year 2:
- Human Communication
- Media Content Editing
- Organisational Communication
- Event Management
- Research Methods in Communication
- Public Relations Counselling
- Media Literacy and Critical Thinking
- New Media Marketing
- Screen Studies
- Major Elective (Choose 1):
- Intercultural Communication
- Rhetorical Criticism
Year 3:
- Thesis Writing
- Media Management
- Social Media and Crisis Communication
- Industrial Training
- Major Elective (Choose 1):
- AI and Digital Communication
- Data Analytics and Visualisation for Corporate Communication