+60142521561
DIploma in Marketing
About
SEGi University’s Diploma in Marketing provides students with the essential knowledge, skills, techniques, and ethical foundations required to develop and implement effective business strategies for marketing products and services.
This programme equips students with the ability to analyse market trends, identify target audiences, develop marketing strategies, and explore business opportunities across various marketing sectors.
SEGi University’s curriculum is designed to immerse students in real-world marketing concepts within a broader business and social context. Graduates will acquire industry-relevant skills and attributes that prepare them for careers in marketing, management, public relations, advertising, and sales.
Key facts
| Qualification | Diploma |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, May, September |
| Total estimated cost (local) | RM 37,200 |
| Total estimated cost (foreign) | RM 54,750 |
Subjects
-
Marketing
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | RM 31,900 | RM 31,900 |
| Miscellaneous fees | RM 5,300 | RM 22,850 |
| Total estimated cost of attendance | RM 37,200 | RM 54,750 |
| Estimated cost per year | RM 12,400 | RM 18,250 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
- SPM / O-Level or equivalent with 3 credits
- UEC with 3 credits
- Related SKM Level 3
- Related Certificate or equivalent
- MQA-APEL T4
Curriculum
Year 1:
- Introduction to Business
- Microeconomics
- General Language Training
- Financial Accounting 1
- Data Analysis
- Academic English
- Bahasa Melayu Komunikasi 1 (International students)
- Malaysia Studies 2 (Local students)
- Principles of Management
- Business Communication
- Introduction to Marketing
- Growth Mindset / Bahasa Kebangsaan A*
Year 2:
- Macroeconomics
- Elective
- Digital and Service Marketing
- Consumer Behaviour
- Applied Digital Skills
- Elective
- Social Media Marketing
- Industrial Revolution 4.0 in Malaysia
- Marketing Management
- Digital Marketing
- Business and Company Law
- Elective (NEW)
- Co-curriculum Management
Year 3:
- Personal Selling
- Integrated Marketing Communication
- Elective
- Marketing Research
- Internship (SEGi Sarawak Only)