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BA (Hons) Advertising & Digital Marketing Communication 3+0
About
This dynamic degree programme at SEGi University is designed to enhance students’ ability to identify market trends, analyze consumer behavior, and develop impactful marketing campaigns. The curriculum includes key modules on customer insight, brand management, and social media, providing a strong foundation of theoretical knowledge while incorporating practical experience through projects from the Institute of Direct and Digital Marketing and other industry-related organizations.
Key advantages and benefits of the Greenwich BA (Hons) in Advertising and Digital Marketing Communications at SEGi University:
- A comprehensive blend of established marketing theories and innovative digital advertising practices
- Marketing subjects ranked highest in London overall (Complete University Guide 2019)
- Accredited by both the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM)
- Offers exemptions from CIM and IDM examinations
- One of the first degrees of its kind in the UK and a unique offering in Malaysia
Graduates of this programme will be well-equipped for management positions in advertising and public relations agencies, as well as various marketing roles. Career opportunities include sales promotion, direct marketing, media, digital communications, and other advertising-related fields.
Awarding Institution:
University of Greenwich, UK
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, May, September |
| Total estimated cost (local) | RM 66,808 |
| Total estimated cost (foreign) | RM 85,358 |
Subjects
-
Communication, Media
-
Marketing
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | RM 46,200 | RM 46,200 |
| Miscellaneous fees | RM 20,608 | RM 39,158 |
| Total estimated cost of attendance | RM 66,808 | RM 85,358 |
| Estimated cost per year | RM 22,270 | RM 28,453 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
- UEC with 5 credits
- STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
- A-Level with passes in 2 subjects
- Matriculation / Foundation or equivalent
- SAM / AUSMAT with min ATAR 60
- Related SKM Level 5
- Related Diploma
- MQA-APEL T6
Additional Requirements:
- Credit in Maths at SPM / O-Level or equivalent and min CGPA 2.50
Curriculum
Year 1:
- Principles and Practice of Marketing (Part 1)
- Introduction to Advertising
- Introduction to Digital Marketing
- Personal Professional Development 1
- Principles and Practice of Marketing (Part 2)
- Financial Aspects of Marketing / Public Relations
- Creative Content Marketing
- Brand Management
- Bahasa Melayu Komunikasi 2 (International students)
- Tamadun Islam & Tamadun Asia (Local students)
- Malaysian Studies 3 (International students)
- Hubungan Etnik (Local students)
- Design Thinking / Bahasa Kebangsaan A*
Year 2:
- Customer Insight & Research (Part 1)
- Personal & Professional Development 2
- Media Planning and Buying
- Global Marketing Management
- Customer Insight & Research (Part 2)
- Research Methods
- Advertising Campaign Management
- Integrated Marketing Communication Management
- Statistics for Managers
- Malaysia Society 5.0
- Community Engagement
Year 3:
- Direct, Interactive and Digital Marketing (Part 1)
- Dissertation (Part 1)
- Internet Marketing
- Contemporary Issues in Marketing
- Direct, Interactive and Digital Marketing (Part 2)
- Dissertation (Part 2)
- Social Media and Analytics
- Strategic Communications
- Business Placement (Internship)