BA (Hons) in Professional Communication

Course overview

Qualification Bachelor's Degree
Study mode Full-time, Online
Duration 3 years
Tuition (Local students) RM 58,650
Tuition (Foreign students) Data not available


The media industry is one of the fastest-growing fields worldwide clocking in
revenues of approximately US$ 735 billion annually. Through Limkokwing’s BA in
Professional Communication, you’ll get a solid grounding in interpersonal skills to
advance your communication effectiveness as well as skills in advertising, public
relations, writing and marketing-in various global contexts making it easy for you to
work anywhere in the world. Pave your path to a successful public relations director,
media supervisor, interactive digital producer, director of marketing communications
or a news producer.

Career Opportunities:
❖ Public Relations Specialist
❖ Meeting/Event Planner
❖ Media Planner
❖ Social Media Manager
❖ Human Resources Specialist





RM 58,650
Local students
Data not available
Foreign students

Estimated cost as reported by the Institution.


Data not available
Local students
Data not available
Foreign students

Student Visa

Data not available
Foreign students

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

  • Pass STPM / A Levels with minimum 2 principals; 
  • Pass Foundation / Matriculation programme in related field; 
  • Pass Diploma in related field; 
  • Any other equivalent qualifications recognised by the Malaysian Government.
  • Proof of English Language Proficiency (eg: IELTS pr TOEFL).

*Students with a recognised Diploma in related field will be given advanced standing into the Degree Programme.


Semester 1

  • Writing Skills for Communicators
  • Communication Theories
  • Public Speaking & Presentation Skills
  • Introduction to Web Technology
  • Fundamentals of Organisational Behaviour

Select 1:

  • Malaysian Studies
  • Co-Curriculum 1

Semester 2

  • Writing for Mass Media
  • Communication in the New Economy
  • Principles of Public Relations
  • Advertising Creativity
  • Digital Imaging

Select 1:

  • Moral Studies
  • Islamic Studies
  • Co-Curriculum

Semester 3

  • Writing for Creative Industries
  • Media Law and Ethics
  • Global Marketing

Major: Select 1

  • Public Relations Writing
  • Copywriting

Elective: Select 1

  • Public Relations Communications
  • Advertising Agency Management

Select 1:

  • Bahasa Kebangsaan A/B
  • Co-Curriculum 3

Semester 4

  • Media Audience Studies
  • Communication Technology

Major: Select 2

  • Corporate Communication
  • Managing Publicity & Media Relations
  • Media Planning
  • Strategic Advertising

Elective: Select 1:

  • Consumer Behaviour
  • Dynamics of Small Business
  • Principles of Business Law
  • Global Classroom

Semester 5

  • Communication Research Methods
  • Entrepreneurship
  • Strategic Marketing Communication

Major: Select 1

  • Public Relations Campaign
  • Advertising Campaign

Elective: Selective 1

  • Advertising Regulations, Issues & Ethics
  • Public Relations Management
  • Internship

Semester 6

  • Dissertation
  • Innovative Problem Solving Skills

Major: Select 1

  • International Public Relations
  • Global Advertising

Elective: Select 1

  • Internet Marketing
  • Digital Advertising

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