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BA (Hons) in Business Management with a specialism in AI & Business Analytics
About
The Bachelor of Arts (Honours) in Business Management with a specialism in AI & Business Analytics at Asia Pacific University (APU) is designed to prepare students for modern, data-driven business environments. The programme builds a strong foundation in core business functions while integrating analytics, digital tools, and artificial intelligence to support decision-making and strategy.
Students develop practical skills in management, marketing, finance, and entrepreneurship alongside competencies in data interpretation, digital thinking, and AI-enabled business solutions. The curriculum emphasises problem-solving, research, communication, and analytical thinking to help graduates address real organisational challenges and contribute effectively in technology-driven workplaces.
With a structured pathway from fundamentals to advanced strategic applications, industry exposure, and a compulsory internship, the programme prepares students for leadership roles and further professional development in the evolving digital economy.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | March, July, September |
| Total estimated cost (local) | MYR 100,400 |
| Total estimated cost (foreign) | MYR 108,500 |
Subjects
-
Business, Management
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | MYR 100,400 | MYR 108,500 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | MYR 100,400 | MYR 108,500 |
| Estimated cost per year | MYR 33,467 | MYR 36,167 |
Miscellanous fees explained
Local students
| Description | Amount |
|---|---|
|
Library Deposit
(refundable)
Payable for the use of library facilities and is refundable on completion of studies. |
MYR 500 |
|
Engineering Laboratory Deposit
(refundable)
Payable for the use of the Engineering laboratory facilities and is refundable on completion of studies. |
MYR 500 |
| Enrollment Fees | MYR 800 |
Foreign students
| Description | Amount |
|---|---|
|
Application & Student Visa Fees
STAGE 1 (Payable upon acceptance of offer) RM 3,350 (approx. USD 780)* is payable when you have accepted the offer. This fee includes Visa Processing Fees by Education Malaysia Global Services (EMGS) and APU/APIIT Application & Processing Fees. This also entitles you to airport assistance and transfer to the University/accommodation upon first arrival in Malaysia. Please note that this Fee is non-refundable once the offer has been accepted. STAGE 2 (Payable upon Student Pass Visa Approval) RM 1,500 (approx. USD 350)* is payable once your Student Pass is approved. This fee includes the post-arrival processing fee, EMGS medical check-up in Malaysia, Medical Insurance for a year, i-Kad (International Student Card issued by Immigration Malaysia) charged to ALL International students in Malaysia, Electronic Visa Approval Letter (eVal), and the Student Pass Fees for one-year. The i-Kad issued by Immigration Malaysia will enable students to avoid having to carry their passports around for identification purposes and will be tied to their Student Pass Validity and will be re-issued at visa renewal. Please note that this Fee is non-refundable once the Student Pass Visa Approval Letter (VAL) has been issued by EMGS. |
MYR 4,850 |
|
International Student Registration & Administrative Fees
A fee of RM 5,000 is payable as registration & administrative fee for International Students. The Fees includes Student ID Card Fee for the duration of the course. |
MYR 5,000 |
|
Library Deposit
(refundable)
Payable for the use of library facilities and is refundable on completion of studies. |
MYR 500 |
|
Engineering Laboratory Deposit
(refundable)
Payable for the use of the Engineering laboratory facilities and is refundable on completion of studies. |
MYR 500 |
| Personal Bond (refundable) | MYR 1,000 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Direct Entry to Level 1 of the Degree
STPM
2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
A-Level
2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
UEC
5 Grade B’s in UEC with a Pass in Mathematics and English.
Matriculation/ Foundation
Passed Foundation programme (minimum CGPA of 2.0).
Entry to Level 2 of the Degree
Diploma
- Successful completion of the APU Diploma or Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU Academic Board)
* The requirement to pass Mathematics and English subjects at STPM, A-Level, and UEC can be waived if the qualifications contain Mathematics and English subjects with equivalent or higher achievement.
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by the Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent) published by Malaysian Qualifications Agency (MQA).
English Requirements
International Students
- IELTS: 5.5
- TOEFL IBT: 46
- Pearson (PTE): 51
- MUET: Band 4
Curriculum
Year 1 – Business Foundations
Build core knowledge in management, marketing, accounting, economics, and entrepreneurship while developing communication, quantitative, and digital thinking skills.
Key modules
Digital Thinking, Quantitative Skills, Business Communication, People Management, Economics, Accounting, Marketing, Business Law, Entrepreneurship, Introduction to Management.
Year 2 – Applied Business & AI Integration
Learn organisational behaviour, finance, innovation, and research, with exposure to data management and AI applications in business.
Key modules
Behavioural Science, Digital Marketing, Innovation, Research Methods, Managing Finance.
Specialisation: Operations, E-Business, Business Ethics, Applied AI, Data Management, AI-driven Customer Experience.
Internship (16 weeks)
Hands-on industry training to prepare for real workplace environments.
Year 3 – Strategy & Leadership
Focus on strategic management, global business, project management, and AI-driven decision-making, followed by a Final Year Project.
Key modules
Venture Building, Global Marketing, Managing People, Strategic Management, ERP, Supply Chain, Digital Strategy & Analytics, AI in Business.
MQA Compulsory Subjects
Philosophy & Current Issues, Workplace Skills, Integrity & Anti-Corruption, Co-curriculum, Malay Communication (for international students).
Professional Recognition
Graduates may receive exemptions or recognition from:
- MAICSA
- MACS
- CIMA
These support progression into professional certifications and strengthen career pathways in business and management.