BSc Marketing

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 3 years
Intakes September
Tuition (Local students) Data not available
Tuition (International students) RM 156,976

Admissions

Intakes

Fees

Tuition

Data not available
Local students
RM 156,976
Foreign students

Estimated cost as reported by the Institution.

Application

Data not available
Local students
Data not available
Foreign students

Student Visa

Data not available
Foreign students

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Entry Requirements

  • A typical offer would be 280 UCAS Tariff points.

Curriculum

Year 1

  • Marketing Principles & Practice
  • People Management in the 21st Century
  • Contemporary Business Issues
  • Accounting and Finance for Business
  • Economics
  • Applied Statistics for Business and Management

Year 2

  • Consumer Behaviour
  • Marketing Planning
  • Marketing Research

Choose three options from:

  • Copywriting
  • Introduction to Digital Marketing PR
  • E-Business
  • Developing Sustainable Enterprise
  • Integrated Marketing Communications
  • Accounting for Business
  • Project Management
  • Retail Marketing
  • Work Based Learning

Year 3

  • Strategic Marketing
  • Global Marketing
  • Marketing: Culture and Communication

Choose three options from:

  • Implementing Digital Marketing Campaigns
  • Individual Study
  • Public Relations
  • Dissertation 40 Credits
  • Retail Strategy (PR)
  • Service Management

Maximum 6 courses for comparison!