BSc Marketing

Course overview

Qualification Bachelor's Degree
Study mode Full-time
Duration 3 years
Intakes September
Tuition (Local students) Data not available
Tuition (Foreign students) RM 175,566





Data not available
Local students
RM 175,566
Foreign students

Estimated cost as reported by the Institution.


Data not available
Local students
Data not available
Foreign students

Student Visa

Data not available
Foreign students

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Entry Requirements

  • 160 UCAS points from at least 2 A levels or equivalent and five GCSEs grades A*-C including English and maths. 


Year 1

  • People Management in the 21st Century 
  • Contemporary Business Issues
  • Accounting and Finance for Business 
  • Marketing Principles and Practice 
  • Applied Statistics for Business and Management
  • Economics 

Year 2

  • Consumer Behaviour
  • Marketing Planning 
  • Marketing Research 
  • Introduction to Digital Marketing
  • Integrated Marketing Communications
  • Project Management 

Year 3

  • Strategic Marketing 
  • Global Marketing 
  • Marketing Culture and Communications 
  • Public Relations
  • Dissertation

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