Marketing Course

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Have you ever thought why the chips packets are half-empty? Why do you think chocolates and mints are always near the cashier counters? These are some of the formulae by marketing professionals. 

Through marketing, consumers are able to know the use and quality of goods or services produced by a company. A good marketing strategy can provide information to consumers so they know the things they are buying or using.

Markets value every teeny tiny information for business development and promotion. 

Keep reading as we will be guiding you with more important guides on a few topics.

  1. What is Marketing about?
  2. Why study Marketing?
  3. What are the major fields in Marketing? 
  4. What are the subjects you will be studying in this course? 
  5. What are the important skills needed in this field?
  6. What are the entry requirements and qualifications?
  7. How long will I be studying in this programme?
  8. How much are the average tuition fees?
  9. What are the job opportunities?
  10. Best Marketing schools abroad

What is Marketing about?

Marketing is a bachelor's degree that is pursued by students to help them become experts in managing a business in all forms. It could be a startup or a huge organisation. 

Studying Marketing could be for any purpose either to start one's own business or to manage a bigger scale organisation. Marketing involves identifying, creating and communicating the value of the products or services to an audience.

For example, the 11.11 sale, a couple of years ago this was not even a trend yet but marketers come up with creative ways to promote their business products or services using online platforms and communicating with everyone through SMSs, newsletters etc. 

Why you should consider studying Marketing?

As one branch of the business, marketing is very important for increasing company profits, also for increasing consumer knowledge of the quality of the products they need.

Here are a few reasons that explain why we recommend you to continue studying in the Marketing department:

1. Offering a variety of career path options
The field of marketing is a field with a very broad variety of knowledge. The career path you take can be related to research and analysis based on consumer behaviour data.

If you prefer jobs that are more interactive, you can pursue a career path related to sales or product promotions. In addition, there are also many graduates majoring in Marketing who are pursuing careers in public relations, advertising, or management.

2. High demands by employers
Marketing majors are trained in various soft skills, especially related to communication techniques that will never expire.

Not only in marketing, but other fields also really need graduates majoring in Marketing because of the many soft skills they master.

3. Long-term building for soft skills
Soft skills that you will learn from a Marketing course come directly and indirectly in lectures. This is not only useful to apply if you want to pursue a career in marketing but also useful if you choose to pursue a career in another field. 

In addition, not only in professional life, but the soft skills that you will get can also be useful in your personal and social life.

What are the various fields in Marketing? 

In Marketing, there are a number of major fields that students can further into. Some of the branches in the field that could interest you are listed below. 

Fields 

Explanation 

Advertising and Promotions 

Involves marketing communications with the wider audiences via media, newsletters, billboards etc

Public and Media Relations 

Involves managing and collaborating with external parties like media agencies for promotional communications 

Market Research

Involves gathering valuable information from potential or current customers to facilitate strategic marketing decisions

Brand Management 

Involves in dealing with preservation and cultivation of business goodwill

Sales 

Business operations and strategies that involve in selling products and services in return for profit

Marketing Research and Methodology

Involves gathering information and research on consumer behaviour and current market trends 

What are the subjects you will be studying in this course? 

The Marketing subjects that you are expected to study at the best universities for undergraduate level in general include:

  • Principles of Marketing
  • Business Law
  • Accounting 
  • Finance
  • Consumer Behaviour
  • Marketing Research
  • Retail Marketing
  • Management
  • Economics
  • Digital Marketing
  • Marketing Communication
  • Market Research
  • Business Statistics
  • Commercial Law
  • Brand Management
  • Strategic Marketing
  • Product Innovation and Management

What are the skills and qualifications needed in this field?

marketing skills

In general, the characteristics of graduates majoring in Marketing whose careers can improve rapidly include being able to communicate well, be able to work closely with teams, and be able to manage jobs well.

In addition, good analytical skills and creativity are needed to solve problems. Characteristics of someone who is suitable for studying in the Marketing department is more fully explained through the following list:

1. You love exploring into new ideas
Marketing is all about exploring and working on new ideas. As marketers work in various industries, they are required to come up with various ideas to create brand recognition and create product values according to consumer behaviour.

2. Good and persuasive communication skills
If you are friendly in nature and have good communication skills you are almost for this field. As you will be interacting with people for products or service marketing, it will be crucial to be able to communicate and interact confidently with others. 

3. Able to work well with others
Marketing involves interacting with others working on product development and collaborate with outside parties like agents. This involves an environment of working with others.

4. Able to think out of the box
As a graduate majoring in Marketing, you are required to have problem-solving skills and be able to think differently from the others. Various jobs in the marketing world require a lot of fresh, innovative and creative ideas to be completed.

New ideas tend to be more acceptable and understood by consumers who are your target market.

How long will I study in this programme?

The study duration could vary from one institute to another. However, as a general estimate, we have compiled a general estimate of the duration according to the study levels and qualifications.

Study Levels

Duration

Foundation/A levels

1 year

Diploma

2 years

Undergraduate Degree

4 years

Master’s Degree/PhD

1-4 years

What are the entry requirements and qualifications?

To successfully get admission into a Marketing degree or pathway programme, students must meet the minimum academic and entry-level English language requirements.

However, requirements could vary according to institutions. We advise you to refer to the institutions directly for more details.

For Diploma in Marketing: 

  • Foundations / A levels in Arts/Commerce
  • SPM with minimum 5 passes

For Degree in Marketing:

  • Foundations / A levels in Arts/Commerce; or
  • Pass 4 relevant subjects in STPM, including English

For Master’s Degree in Marketing:

  • Bachelor’s Degree in Marketing related subjects
  • Completed any relevant Degree or any equivalent International Degree with minimum CGPA 2.5 from any equal International Institute

English language requirements:

  • TOEFL score 55
  • IELTS score of 5.5 (no bands below 5.0)
  • Kaplan iBT 61
  • Pearson Test of English (PTE)  53

How much are the average tuition fees?

The average tuition fees for Marketing can vary from one institute to another according to different levels and qualifications. Here are the average estimated tuition fees below :

Programme

Estimated Fees (MYR)

Foundation/ A levels

RM15,000 – RM 30,000

Bachelor’s Degree

RM90,000 – RM150,000

Masters 

RM 75,000 – RM125,000

PhD

RM 80,000 – RM150,000

What are the job opportunities after Marketing?

marketing career

There are a number of job possibilities for a Marketing major. The right job will be dependent on your personal skills, preferences and personality.

Here are the career choices available for Marketing graduates:

Career

Estimated Monthly Income (RM)

Marketing Executive

RM2,500

Public Relations Executive

RM3,000

Brands Consultant

RM3,500

Marketing Consultant

RM3,500

Advertising and Promoters Specialist

RM3,700

Customers Relationship Associate

RM4,500

Business Development Executive

RM2,500

Top 15 Marketing Schools Abroad

Best universities in the world that provide the best Marketing courses according to QS Universities ranking:

University Country
Harvard University United States
INSEAD France
London Business School United Kingdom
Massachusetts Institute of Technology (MIT) United States
University of Pennsylvania United States
Standford University United States
University of Cambridge United Kingdom
The London School of Economics and Political Science (LSE) United Kingdom
Bocconi University Italy
University of Oxford United Kingdom
HEC Paris School of Management France
University of California Berkeley (UCB) United States
National University of Singapore (NUS) Singapore
Northwestern University United States
Copenhagen Business School Denmark

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