Master of Marketing

Sunway University
Petaling Jaya, Selangor, Malaysia
Qualification
Master's Degree
Study mode
Full-time, Part-time
Duration
1 year
Intakes
January September
Total tuition fee (local)
Contact the university / college
Total tuition fee (foreign)
Contact the university / college

About this course

The Master of Marketing programme will take you on a developmental journey of skills and knowledge needed to become an effective and reflective marketing practitioner. You will gain in-depth understanding of markets and how they work, and be introduced to the theories, tools and techniques that firms use to connect with and shape markets.

This programme will constantly challenge you as you put theory into practice and learn how to uncover new and emerging consumer practices that have the potential to create new markets. This programme will critically explore global issues facing firms, markets and consumers, providing you with the ultimate springboard to a range of marketing-related careers.

Entry Requirements

  • Bachelor’s Degree in Business (excluding Marketing major) with minimum CGPA of 2.50/4.00; or
  • Bachelor’s Degree in Business (or equivalent) with CGPA lower than 2.50 and at least 5 years of work experience.

English Language Requirements

Applicants whose medium of instruction for their first degree was not English are required to submit IELTS scores (minimum score of 6.5) as evidence of their proficiency in the English language.

Curriculum

Introduction to Marketing Theory

  • Marketing Theory & Application
  • Advanced Consumer Behaviour
  • Global Marketing
  • Marketing Communication
  • Services Marketing
  • Strategic Marketing

Seeing Marketing Theory in Practice

  • Digital Marketing *
  • Marketing Analytics *
  • Business to Business Marketing *

*Elective: Choose any ONE

The Practice of Marketing

  • Marketing Research Methods
  • Research Project

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