Kuala Lumpur, WP Kuala Lumpur, Malaysia
About this course
Limkokwing’s Bachelor of Communication in Digital Media offers a blend of theory and practice, preparing you with all you need for a future in digital and interactive media. The programme covers aspects of new media, internet technology, digital media and how it can enhance communication. You will develop a deep understanding of multimedia and its important role in the information age, digital technologies, theories of communication, new media communication methodologies, and the digital society.
This era of information and technology has created a strong demand for tech-savvy individuals who are capable of using the latest and most advanced media tools in getting the message through. The Bachelor of Communication (Hons) in Digital Media covers aspects of new media, internet technology, digital media and how it can enhance communication. Students will develop a deep understanding of multimedia and its important role in the information age, digital technologies, theories of communication, new media communication methodologies, and the digital society.
This program is for young communicators who would like to have an edge in using the latest technology as a communication tool. Graduates will be able to manage, produce and design multimedia content such as websites, DVDs and other interactive media. They will also gain a strong capability to join any organization and compete in the media industry and beyond.
Career opportunities:
- Ad Representative
- Illustrator
- Special Effects Director
- Digital Media Specialist
- Creative Consultant
- Visual Arts Consultant
- Animator
- Software Designer
- Multimedia Consultant
Entry Requirements
1. A pass in STPM/A-Level or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM/O-Level or its equivalent OR
2. A pass in STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent OR
3. A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent OR
4. A Diploma in Media and Communication or its equivalent OR 5. Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent. AND 6. English Proficiency Requirement for International student IELTS 5.0 OR TOEFL iBT 34 OR TOEFL PBT 410-413 OR CAE160 (Cambridge Advance English) OR CPE 180(Cambridge Proficiency English) OR CFE 154-161(Cambridge First English) OR PTE 36(Pearson Test of English Academic) OR MUET Band 3
Curriculum
| Year 1 | |
|---|---|
| Semester 1 | Semester 2 |
| Communication Theories | Communication in the New Economy |
| Writing for Digital Media | Internet Technology & Web Design |
| Introduction to New Media | Media Convergence |
| Digital Photography | Creative Multimedia Design |
| Video for Web | Digital Photography |
| Choose One: | Choose One: |
| Moral Studies | Bahasa Kebangsaan A / B |
| Islamic Studies | Co-Curriculum 2 |
| Co-Curriculum 1 | |
| Choose One: | Choose One: |
| Principles of Public Relations | Principles of Journalism |
| Principles of Advertising | Principles of Broadcasting |
| Year 2 | |
|---|---|
| Semester 3 | Semester 4 |
| Communication Research Methods | Communication Management |
| Writing Skills for Communicators | Animation Practice |
| Digital Media Communication 1 | Internet Marketing |
| Media Audience Studies | Radio & Television Production |
| Digital Media Communication 2 | |
| Choose One: | |
| Malaysian Studies | |
| Co-Curriculum 3 | |
| Choose One: | Choose One: |
| Digital Advertising | Publication Design |
| Public Relations Management | Feature Writing |
| Global Classroom | |
| Year 3 | |
|---|---|
| Semester 5 | Semester 6 |
| Internet Technology in Communication | Corporate Communication |
| Media Planning | Dissertation |
| Digital Technology 1 | Communication Law, Media & Ethics |
| Internship | Digital Technology 2 |
| Choose One: | |
| Strategic Marketing Communication | |
| Public Relations Writing | |