Business - Marketing

Entry Requirements

• Canada & USA: High school diploma and transcript, or equivalent. 
• British education system: General Certificate of Education showing passes in six (6) academic subjects (including English) at the Ordinary level. 
• Caribbean countries (English): High school diploma and transcript, or equivalent. 
• West Africa (Nigeria, Ghana, etc.): WAEC (or NECO) transcript with online verifying scratch card number and PIN required. 
• South Asia (India, Pakistan, Bangladesh, Nepal, Sri Lanka, etc.): High school diploma and Grade 12 transcript. IELTS 5.5 with no band lower than 5.0, or TOEFL paper-based test (PBT) score of 500, or internet-based test (iBT) score of 61, or computer-based test (CBT) score of 173. 
• Other regions (English proficiency test required)
• High school diploma/graduation certificate and transcript or equivalent in original language and English translation.

English proficiency requirement:

• TOEFL iBT 61 with no band lower than 15, or PBT score of 500, or CBT score of 173 / IELTS 5.5 with no band lower than 5.0 

Curriculum

Semester 1

• Accounting Concepts I
• Introduction to Canadian Business
• Macroeconomics
• Mathematics of Personal Finance
• Introduction to Human Resources
• Business Communications 1
• Introduction to Word-Processing Software
• Introduction to Presentation Software 

Semester 2

• Accounting Concepts II
• Microeconomics
• Introduction to Canadian Marketing
• Choose an Elective
• Statistical Concepts
• Business Communications 2
• Spreadsheeting 1  

Semester 3

• Program and Event Planning
• Multimedia Sales Presentations
• Advertising Management
• Supply Chain Management
• Techno Marketing
• Choose One General Education Course 

Semester 4

• Organizational Behaviour
• Marketing Research
• Marketing Research Projects
• Marketing Management
• Choose One General Education Course
• Marketing Design Technologies