Study Mass Communication and Media in Canada

Everything you need to know about studying Mass Communication and Media in Canada
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what is mass communication

Have you ever been mesmerised by creative yet educating ads which are not boring, but attractive, humorous or even touching? Ever been intrigued to create one by yourself?

So, maybe Mass Communication and Media course is something you could pursue. Especially in the current world, what is not digitalised? The entertainment industry, intellectual property and many more require the role of a media specialist. 

Mass communication is the process of exchanging information through mass media to large segments of a wide range of people.

Mass communication and media is a fast-paced field with a wide range of selection ranging from journalism, advertising, media publishing and broadcasting. For example, reading the newspaper daily, watching the news channel on TV or youtube videos are some forms of mass communication. 

If you’re creative in nature and passionate for media and communication-related roles, Mass Communication and Media courses allow you to explore your inner creativity and interact with the world around you. 

Why study in Canada?

study in canada

Studying abroad could be the dream of most of us but there are certain criteria to determine our choice of country. It could be the cost of living, the quality of the institute, the culture, the prospects of the job opportunity there and many more.

Here are some of the reasons why we feel Canada could be your destination for higher studies. 

1. Low cost of studying compared to other International countries
Whether you are going to study in Canada or the UK could depend on certain criteria that you wish to focus on. The cost of studying in Canada is cheaper compared to other International countries like the UK, USA and Australia. The annual tuition fee in Canadian institutes is a lot more affordable.

2. Quality Education
The quality of education in Canadian Institutes is one of the major reasons why international students pursue their higher education there. A Canadian degree is widely recognised and is world-class. Three Canadian universities are ranked in the Top 50 QS World University Ranking 2020. 

3. Work part-time while studying
Studying abroad could be expensive. Nevertheless, students can work part-time to earn some side income. Most students do not need a work permit to work part-time while studying. International students in Canada are allowed to work part-time for 20-30 hours per week during school terms. 

4. Job opportunities after graduation
Many students would want to work in Canada after graduating. Working abroad could open many doors to international students. Options like post-graduates work permit allow graduates to stay back after graduation and work to get Canadian work experience.

Canadian work experience and education could increase your chances of receiving a job offer from employers of all around the world. 

Also read: 

Keep reading as we will be guiding you with more important guides on a few topics.

  1. What is Mass Communication and Media about?
  2. What are the major fields in Mass Communication and Media? 
  3. What are the important skills I need in this field?
  4. What are the entry requirements and qualifications?
  5. How long will I be studying in this programme?
  6. How much are the average tuition fees?  
  7. What are the job opportunities?
  8. Universities in Canada offering Mass Communication and Media programmes

What is Mass Communication and Media about?

mass communication media

Why Mass Communication and Media, you may ask. Mass Communication and Media has been rising upward leading to lots of new opportunities. As media has become an exciting and fast-paced field, it gives you an insight into many forms of media and how it works. 

Mass Communication and Media is about how the media works and how it affects the mass public socially and culturally. This course offers a wide selection of career opportunities in areas like advertising, broadcasting, journalism, public relations and marketing.

An optimum career to play with that involves 20-30 roles to play, namely from public relations to journalism and even sales. 

Working in Mass Communication and Media field also involves working closely with a range of other disciplines such as sociology, politics, history and linguistics.

What are the major subjects in Mass Communication and Media?

copywriter career

In Mass Communications and Media, there are a number of major subjects that students can further into. Some of the branches in the course that could interest you are listed below. 

  • English: English would be primarily used for communication. But students can also later further into other languages that interest them, namely Tamil and Mandarin as there are local TV programmes in languages other than English. 
  • Videography: Students are taught the technical aspects of different forms of media from learning it to shoot and edit a video to recording it as the video plays a vital role in reaching the mass crowd. 
  • Scriptwriting: As media communication would involve a lot of verbal communication, scriptwriting is a vital component of video taking or recording. 
  • Broadcasting: Following shooting and editing a video, broadcasting for radio and channels is something a broadcast journalist need to know it all. 
  • Psychology: The discipline of psychology is a broad subject which aims to understand human mental processes, feelings and behaviours. Psychology covers aspects such as interpersonal relationships, perception, emotion, personality, leadership, language and culture.

Year 

Subjects 

Year 1

  • Introduction to Mass Communication
  • Intercultural Communication
  • Critical Thinking 
  • Media Writing
  • Design and Graphics
  • Media History

Year 2

Public Relations 

  • PR Consultancy
  • Media Law and Ethics
  • Professional Media
  • Crisis Management
  • Media Case Studies

Marketing

  • Brand Management
  • E-marketing
  • Consumer Behaviour
  • Advertising Principles and Practices

Internship

  • At relevant industries (3-6 months)

Year 3

  • Film Communication
  • Media Management 
  • Innovate Journalism
  • Short Film Project
  • Intercultural Communications

What are the major fields in Mass Communication and Media?

In Mass Communications and Media, there are a number of major fields that students can further into. Some of the branches in the course that could interest you are listed below. 
 

Field

Explanation 

Advertising

Method of promoting or selling products, services or ideas. Printed ads in the newspaper, magazines, poster ad, TV and radio commercials. 

Broadcasting

Distribution of audio or video content to a broad audience at the same time via an electronic mass communication medium. Eg radio broadcasting

Journalism 

Informing the general public about news, events or activities in the form of newspapers, TV or websites. 

Public Relations 

Relates to methods of communication between an organisation or person to a wider community.

Marketing

Communicates the value of a product or services to a community, mainly to maximise sales volume and profitability.

Film Making and Videography 

Involves video taking, editing and producing short films.

What degrees can I get in this field of study? 

Ideally, studying mass communication and media has a few major branches that require students to choose which sub-specialty they are interested in. 

  • BA Communications and Media
  • BA Film, Photography and Media
  • BA Communication and Journalism
  • BA News Media 

What are the important skills I need in this field?

Furthering into this field one needs a number of skills to qualify. The field of Mass Communication and Media requires specific skills that you might have already possess.

1. Good command of Language 
Media is one of the most sought after industry for language. Apart from the presentation, many of the assignments would be in written forms eg reports, scripts etc. Hence, you will need to have a polished grammar in order to deliver 

2. Creative Thinking Skills 
As a Mass Comm and Media student, you will be taught how to speak up and design body language in a creative and bold manner to present and express your work. You will also be required to come up with creative ideas to take advantage of changing situations.

3. Self-oriented
You’re someone who has self values and discipline. Your manager can trust you and hand over challenging tasks as management requires strategic thinking and planning skills to accomplish tasks.

How long will I study in this programme?

The study duration could vary from one institute to another. However, as a general estimate, we have compiled a general estimate of the duration according to the study levels and qualifications.

Study Levels

Duration

Foundation/A levels

1 year

Diploma

2 years

Undergraduate Degree

3 years

Master’s Degree/PhD

1-3 years

What are the entry requirements and qualifications?

To successfully get admission into the Mass Communication and Media programme, students must meet the minimum academic and entry-level English language requirements.

However, requirements could vary according to institutions. We advise you to refer to the institutions directly for more details.

Diploma in Mass Communication and Media:   

  • SPM with minimum 5 passes

Bachelor’s level in Mass Communication and Media:

  • Foundations / A levels in Arts   
  • Pass 4 relevant subjects in STPM, including English
  • Admission into Year 2 upon completing Diploma in Mass Comm and Media

Master’s degree in Mass Communications and Media :

  • Completed any relevant Degree or any equivalent International Degree with minimum CGPA 2.0

Doctorate (PhD):

  • Completed a relevant Masters Degree from recognised Institutes or any equal International Institute.

English language requirements (minimum requirements) :

  • TOEFL score 55
  • IELTS score of 5
  • MUET Band 3 
  • Pearson Test of English (PTE) 53

Also read: General Visa Requirement for Canada

How much are the average tuition fees?

The average tuition fees for Mass Communication and Media can vary from one institute to another according to different levels and qualifications. Below are the average estimated tuition fees:

Programme

Estimated Fees

Foundation/ A levels

RM10,000 – RM20,000

Bachelor’s Degree

RM67,000 – RM150,000

Masters, PhD

RM 75,000 – RM125,000

Also read: Cost of Living in Canada

What are the job opportunities after Mass Communication and Media?

There are a number of job possibilities for a Mass Communication and Media major. The right job will be dependent on your personal skills, preferences and personality.

Here are the career choices available for a Mass Communication and Media graduate:

Career

Estimated monthly income

News Writer

RM 6,000

TV Anchor

RM 8,000

Journalist

RM 6,000

Production Executive

RM 6,000

Broadcaster

RM 5,400

Also read: 

Best universities offering Mass Communication and Media programmes in Canada

Mass Communication and Media opens many doors, applying to many kinds of mass media and communication job opportunities.

Here are some of the best institutions in Canada offering the programme:

1. McGill University

McGill University is a public research university in Montreal, Canada, officially founded by royal charter in 1821. The University bears the name of James McGill, a prominent Montreal merchant from Scotland whose bequest in 1813 formed precursory McGill College.

2. University of Montreal

Université de Montréal (UdeM) or the University of Montreal is a French-language public research university in Montreal. With research revenue exceeding half a billion dollars, UdeM is ranked third among all Canadian universities in terms of research activity and has been number one in Quebec since 2005.

3. Simon Fraser University

Simon Fraser University (SFU) is a public research university in Burnaby, British Columbia, Canada, with its main campus on Burnaby Mountain and satellite campuses in Downtown Vancouver and Surrey. The university was named after Simon Fraser, a North West Company fur trader and explorer. 

4. University of Alberta

The University of Alberta (also known as U of A and UAlberta) is a public research university located in Edmonton, Alberta, Canada. More than 39,000 students from across Canada and 150 other countries participate in nearly 400 programs in 18 faculties.

5. York University

York University is helping to shape the global thinkers and thinking that will define tomorrow. York is Canada’s third-largest university, with a commitment to excellence which reflects a rich diversity of perspectives and a strong sense of social responsibility that sets us apart.

6. Concordia University

Concordia University (commonly referred to as Concordia) is a Canadian public comprehensive university with campuses and facilities in Montreal, Quebec, Canada. Concordia is one of the two universities in Montreal where English is the primary language of instruction.

7. University of Toronto

The University of Toronto is ranked at 29th place in the QS World University Ranking 2020. The University of Toronto has evolved into Canada’s leading institution of learning, discovery and knowledge creation. More than 560,000 students have graduated from the University of Toronto.

8. McGill University

McGill University is placed at 35th place in the QS World University Ranking 2020.. Based in Montreal, McGill University ranks among Canada's most prestigious universities, attracting thousands of international students from over 150 countries every year.

9. University of British Columbia

Ranked at 51st  place in the QS World University Ranking 2020, University of British Columbia is situated in West Mall Vancouver, Canada. A public university with over 55,000 students, University of British Columbia has an excellent reputation in academics.

10. McMaster University

Ranked 140th place in the QS World University Ranking 2020, McMaster University is Canada’s oldest public university. McMaster celebrates diversity with students from more than 98 countries and 70 international academic exchange students.

Also read: University Rankings in Canada

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