Bachelor of Mass Communication (Hons) (Advertising and Brand Management)
Course overview
Qualification | Bachelor's Degree |
Study mode | Full-time |
Duration | 3 years |
Intakes | February, April, September |
Tuition (Local students) | RM 110,642 |
Tuition (Foreign students) | RM 130,710 |
About
Throughout this Bachelor of Mass Communication degree, you will learn the fundamental skills necessary for effective communication. You will master the fundamentals of research, honing your ability to gather and analyze data. Our emphasis on writing will help you improve your written communication abilities, allowing you to create captivating messages that are adapted to varied audiences and platforms.
Admissions
Intakes
Fees
Tuition
- RM 110,642
- Local students
- RM 130,710
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- Taylor’s Foundation in Communication (FICM): Pass with min. CGPA 2.00
- Taylor’s Diploma in Communication (DICM): Pass with min. CGPA 2.00
- Sijil Tinggi Persekolahan Malaysia (STPM): Min. CGPA 2.00 in 3 subjects and min. C for each subject
- Unified Examination Certificate (UEC): Pass with min. 5Bs including English
- A Levels: Min. DDD
- South Australian Matriculation (SAM) / SACE International: Min. ATAR 65
- Canadian Pre-University (CPU): Min. average of 60% in 6 subjects
- International Baccalaureate (IBDP): Min. 24 points in 6 subjects
- Other Qualifications: Students with other qualifications will be considered on a case-by-case basis
English Language Requirements:
- IELTS Band 6.0
- TOEFL 79 (Internet Based Test)
- MUET Band 4
- UEC English B4
- O Level Grade C
- 1119 (GCE-O) Grade B
Curriculum
YEAR 1
Semester 1
- Introduction to Mass Communication
- Intercultural Communication
- Critical & Creative Thinking
- Communication Theory
- MPU (U1) - Module 1*
Semester 2
- Innovative Media
- Media Writing
- Visual Communication
- Elective I
- MPU (U1) - Module 2*
- Short Semester
- MPU (U2)*
- MPU (U3)*
YEAR 2
Semester 3
- Communication Research Fundamentals
- Advertising Principles
- Creative Concept & Visualising
- Minor I
- MPU (U4)*
Semester 4
- Interactive Media
- Creative Copywriting
- Advertising Design & Execution
- Minor II
- Elective II
Short Semester
- Internship
YEAR 3
Semester 5
- Media Law & Ethics
- Media Strategy
- Brand Management
- Minor III
- Minor IV
Semester 6
- Advertising Campaign
- Professional Media Workshop
- Minor V
- Minor VI
Electives
Semester 2 (Elective I)
- Performing Arts
- Introduction to Management
- Illustration & Visual Narrative
Semester 4 (Elective II)
- Photography
- Entrepreneurship
Minor
NOTES:
- Public Relations
- Social Psychology for Communication
- Public Relations Principles
- Promotional Writing
- Publicity & Media Relations
- Crisis Management
- Organisational Communication
- Broadcasting
- Broadcasting Principles
- Writing for Broadcast
- Audience Studies
- Radio & TV Production
- Film Studies
- Digital Storytelling & Production
- Journalism
- Photo Journalism
- Social Psychology for Communication
- Print News Reporting
- Creative Writing
- Reporting for New Media
- Newspaper & Magazine Production
- * The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.
- Electives: Students are required to choose any 2 Electives according to the modules offered in that particular semester.
- Minors: Students are required to complete the 6 modules within the same minor.