MA Luxury Brand Management

Course overview

Statistics
Qualification Master's Degree
Study mode Full-time
Duration 1 year
Intakes September
Tuition (Local students) Data not available
Tuition (Foreign students) RM 120,890
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Admissions

Intakes

Fees

Tuition

Data not available
Local students
RM 120,890
Foreign students

Estimated cost as reported by the Institution.

Application

Data not available
Local students
Data not available
Foreign students

Student Visa

Data not available
Foreign students

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Entry Requirements

  • We require a minimum of a lower second class (2:2) UK Honours undergraduate degree, in any discipline, from a recognised institution.
  • Other equivalent international qualifications as recommended by the National Academic Recognition Centre will be accepted.

English Language Requirements:

  • Cambridge Certificate in Advanced English, grade C
  • GCSE/IGCSE English, grade C (for non-EU IGCSE students, please provide along with the IGCSE certificate, the Supplementary Certifying Statement with the breakdown of component grades)
  • IB Diploma English A grade 5 or above HL or SL
  • IELTS (International English Language Testing System) with an overall score of 6.5 (for non-EU students: a minimum score of 5.5 in each component)
  • TOEFL (Test of English as a Foreign Language) score of 90 (internet-based test) (TOEFL results not accepted post 17 April 2014 for non EU/UK students)

Curriculum

Terms 1 and 2

  • Historical and Contemporary Perspectives in Luxury
  • Luxury Brands and Creativity
  • Luxury Marketing Management
  • Research Methods
  • Strategic Management of a Luxury Business

In addition, you will choose two of the following:

  • Entrepreneurship and Luxury
  • Law and the Luxury Environment
  • Luxury Curation and Creation
  • Luxury Digital Marketing and Analytics
  • Luxury Goods
  • Luxury Services

Term 3

  • Dissertation or Live Business Project or New Venture Start-Up Project

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