BA (Hons) Global Management - pathway in Global Marketing Management

Course overview

Qualification Bachelor's Degree
Study mode Full-time
Duration 3 years
Intakes September
Tuition (Local students) Data not available
Tuition (Foreign students) Data not available





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Foreign students

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Entry Requirements

  • A minimum of three passes at GCE A Level at grade C or above, and five passes at GCSE/IGCSE level at grade C or above, including English and Maths.
  • Other equivalent international qualifications as recommended by the National Academic Recognition Information Centre (NARIC).

English Language Requirement:

  • Cambridge Certificate in Advanced English, grade C
  • GCSE/IGCSE English, grade C (for non-EU IGCSE students, please provide along with the IGCSE certificate, the Supplementary Certifying Statement with the breakdown of component grades)
  • IB Diploma English A grade 4 or above HL or SL. English B grade 5 at HL
  • IELTS (International English Language Testing System) with an overall score of 6.0 (for non-EU students: a minimum score of 5.5 in each component)
  • TOEFL (Test of English as a Foreign Language) score of 550 (paper-based test), 213 (computer-based test) or 80 (internet-based test) (TOEFL results not accepted post 17 April 2014 for non EU/UK students)


Term 1 

  • Business Communication
  • Economics for Global Business
  • ICT Skills
  • Principles of Law
  • Quantitative Business Analysis
  • Research Skills

Term 2 

  • Creative Behaviour
  • Financial Accounting I
  • Historical Context of Sustainability
  • Introduction to Global Management
  • Personal Development Planning 1
  • Principles of Marketing

Term 3 

  • Applied Buyer Behaviour in the Global Context
  • Design Thinking
  • Principles of Financial Management
  • Principles of Human Resource Management
  • Research Methods
  • Sustainability in Global Business

Term 4

  • Business Planning in the Global Context
  • Managing Uncertainty
  • Marketing Communications
  • Personal Development Planning 2

*Gateway Personal Development Planning (replaces Personal Development Planning 2 for those students who undertake the Gateway semester)

You will also choose two pathway electives from the following:

  • Branding
  • Managing Advertising Copywriting and Design
  • Market Research
  • Sustainability-Led Marketing

Term 5

  • Strategic Analysis
  • Strategic Marketing Management

Term 6

  • Pathway Dissertation
  • Strategic Management
  • Electives

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