Bachelor of Management (Marketing)

Universiti Teknologi Malaysia
Johor Bahru, Johor, Malaysia
Bachelor's Degree
Study mode
4 years
Total tuition fee (local)
RM 11,080
Total tuition fee (foreign)
RM 57,000

Entry Requirements

  • At least the Senior High School Certificate/Senior Secondary School/other equivalent pre-university examination form the government school (with the period of at least 12 years of study from primary to higher secondary);
  • General Certificate of Education (GCE) ‘A’ Level , Diploma in the related field or other equivalent pre-university examinations;
  • Any other certificate that is recognized by Senat of the University equivalent to the above.
  • Programme’s specific requirements.
  • Passed the UTM interview (if capable)

Language requirements

  • A score of not less than 500 in the Test of English as a Foreign Language (TOEFL) (or TOEFL (IBT) > 59);
  • A minimum overall band score of 5.5 in or IELTS (Academic);
  • A minimum overall band score of 5.5 in TEEP (UTMSPACE);
  • A minimum overall band score of 3 in MUET (STPM holder).


The course is offered on full-time mode and is based on 2 semester academic session. The subjects are distributed and sequenced according to the level of knowledge i.e basic to advance. Assessment is based on formative and summative evaluation conducted throughout the semester.


  • Maximum 50% final examination
  • Minimum 50% coursework. 

Year 1

  • Principles of Marketing
  • Principles of Microeconomics
  • Design and Creativity in Marketing
  • Business Mathematics
  • Financial Accounting
  • Co-Curriculum
  • Principles of Management
  • Principles of Macroeconomics
  • Statistics I
  • Marketing Information System I
  • Dynamic / Arts, Customs and Beliefs of Malaysian
  • Academic English Skills

Year 2

  • Consumer Behavior
  • Entrepreneurship
  • Human Resource Management
  • Statistics II
  • Islamic and Asian Civilization
  • General Elective (Human Development / Globalization)
  • Introduction to Operation Management
  • Integrated Marketing Communication
  • Marketing Information Systems II
  • Financial Management Advanced
  • Academic English Skills
  • General Elective (Entrepreneurship)
  • General Elective (Innovation & Creativity)

Year 3

  • Marketing Research 
  • Electronic Marketing
  • Cost Accounting
  • Commercial Law
  • Knowledge Management System
  • Science, Technology and Mankind
  • Undergraduate Project (Proposal)
  • English for Professional Purposes
  • Marketing For Innovative Products
  • Elective I, II, and III

Year 4

  • Undergraduate Project (Writing)
  • Customer Relationship Management
  • Strategic Marketing
  • Elective IV
  • Elective V
  • Industrial Training (Report)
  • Industrial Training (Practical)

Share this