Diploma in E-Marketing

Tunku Abdul Rahman University of Management and Technology (previously TAR UC)
Malaysia
Qualification
Diploma
Study mode
Full-time
Duration
2 years
Intakes
June November
Total tuition fee (local)
RM 17,600
Total tuition fee (foreign)
RM 33,600

About this course

This programme is designed to provide students with the fundamental knowledge of e-commerce and marketing, and the skills of applying e-commerce technologies to marketing.

Entry Requirements

(1) SPM - 3 Credits in the relevant subjects
(2) O Level - 3 Grade C in the relevant subjects
(3) UEC - 3 Grade B in the relevant subjects
(4) Certificate - Relevant Certificate accredited by MQA OR Relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government.

Compulsory subjects:
i) (1), (2) or (3) must include SPM Pass/ O Level Grade E (pass) in Mathematics/ UEC Grade C in one mathematics subject
ii) (1), (2) or (3) must include SPM Pass/ O Level Grade E  (pass)/ UEC Grade C in English Language

Note:
a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.
b) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.
c) Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
d) Subject to the Ministry of Higher Education latest requirements.

Curriculum

  • Financial Accounting I
  • Microeconomics 
  • Quantitative Studies 
  • Introduction to Business 
  • Financial Accounting II
  • IT Fundamentals and Applications
  • Macroeconomics 
  • Fundamentals of Marketing 
  • Introduction to E-Commerce
  • Web Page Design 
  • Basic Management Principles 
  • Fundamentals of Selling
  • IS for Marketing & Management 
  • IT Applications for Marketing 
  • Consumer Behaviour 
  • Fundamentals of Finance 
  • Business & Cyber Law 
  • Marketing Research 
  • Web Design for Marketing 
  • International Marketing
  • Ethics for Business  
  • Marketing Strategies for E-Commerce
  • Setting Up An Online Business
  • Entrepreneurship

Compulsory Courses:
English Language, Pengajian Malaysia 2, English for Communication, English for IELTS, Civic Consciousness and Volunteerism, Public speaking/ Drama/ Social and Work Etiquette, Bahasa Kebangsaan A, *Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

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