Diploma in E-Marketing

Tunku Abdul Rahman University College (TAR UC)
Kuala Lumpur, WP Kuala Lumpur, Malaysia
Qualification
Diploma
Study mode
Full-time
Duration
2 years
Intakes
May October
Total tuition fee (local)
USD 4,217
Total tuition fee (foreign)
USD 6,853

About this course

This programme is designed to provide students with the fundamental knowledge of e-commerce and marketing, and the skills of applying e-commerce technologies to marketing.

Entry Requirements

(1) SPM - 3 Credits in the relevant subjects
(2) O Level - 3 Grade C in the relevant subjects
(3) UEC - 3 Grade B in the relevant subjects
(4) Certificate - Relevant Certificate accredited by MQA OR Relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government.

Compulsory subjects:
i) (1), (2) or (3) must include SPM Credit/ O Level Grade C in Mathematics#/ UEC Grade B in one mathematics subject#
ii) (1), (2) or (3) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language*

*Grade B and above in AELE 0364 English Language conducted by TAR UC is accepted as having fulfilled the English Language requirement for applicants with a pass in SPM English Language/Grade D or Grade E (Pass) in O Level English Language/ Grade C in UEC English Language.

#Grade B and above in AMMS0104 General Mathematics conducted by TAR UC is accepted as having fulfilled the mathematics requirement for applicants with a pass in SPM/Grade D or Grade E(Pass) in O Level/Grade C in UEC in the required mathematics subject.

Note:
a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have a t least a past in Sejarah.
 

Curriculum

  • Financial Accounting I
  • Microeconomics 
  • Quantitative Studies 
  • Introduction to Business 
  • Financial Accounting II
  • IT Fundamentals and Applications
  • Macroeconomics 
  • Fundamentals of Marketing 
  • Introduction to E-Commerce
  • Web Page Design 
  • Basic Management Principles 
  • Fundamentals of Selling
  • IS for Marketing & Management 
  • IT Applications for Marketing 
  • Consumer Behaviour 
  • Fundamentals of Finance 
  • Business & Cyber Law 
  • Marketing Research 
  • Web Design for Marketing 
  • International Marketing
  • Ethics for Business  
  • Marketing Strategies for E-Commerce
  • Setting Up An Online Business
  • Entrepreneurship

Compulsory Courses:
English Language, Pengajian Malaysia 2, English for Communication, English for IELTS, Civic Consciousness and Volunteerism, Public speaking/ Drama/ Social and Work Etiquette, Bahasa Kebangsaan A, *Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

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