Diploma in Applied Communication

About this course

The two-year programme focuses on developing students’ knowledge of communication. It increases students’ understanding and critical awareness of the dynamics of media transformation and the challenges this creates within various applied contexts.

Career Prospects: Corporate Communication Executive, Marketing and Communication Executive, Advertising and Marketing Executive, Media Analyst, Media Broadcaster, Media Relations Personnel, Market Researcher, Public Relations Personnel, Brand Analyst, Copywriter, Event Co-ordinator, Social Media Executive, Campaign Executive.

Upon completion of the Diploma programme, you can opt for a related Degree programme from the Faculty of Applied Communication.

Entry Requirements

• Pass in SPM/O-Level or its equivalent with a minimum of Grade C in at least three (3) subjects, inclusive of English; OR
• Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any one (1) subject including a minimum of Grade C in English at SPM/O-Level or its equivalent; OR
• Pass in STAM with a minimum Grade Maqbul (Pass) in any one (1) subject including a credit in SPM English or its equivalent; OR
• Pass UEC with a minimum of three (3) Bs including English; OR
• Pass SKM Level 3 or any qualifications equivalent to Certificate (Level 3, MQF) including Pass SPM with a credit in English or its equivalent; OR
• Pass a Certificate or its equivalent including a credit in English at SPM or its equivalent; OR
• Pass a Certificate in Media and Communication or its equivalent.

Curriculum

Year 1

• Fundamentals of Communication Theories
• Digital Media and Culture
• Introduction to Stakeholder Management
• Fundamentals of Intercultural Communication
• English
• Consumer in Digital Age
• Media Law and Ethics
• Media and Broadcasting
• Public Relations
• Essential Academic English
• Visual Communication
• Advertising in New Media

Year 2

• Strategic Communication and Digital Media
• Viral Marketing Communication
• Digital Journalism
• Media Publishing and Design
• Social Media Strategy
• Digital Content Creation and Storytelling
• Business Communication in the Digital Age
•  Corporate Event Planning
• Digital Entrepreneurial Communication
• Internship

Elective courses

• Persuasive Presentation
• Computer Technology in New Media
• Drama and Performance
• Media and Entertainment Management
• Personal Branding
• Media Production
• Copywriting

MPU Courses

• Pengajian Malaysia 2
• Bahasa Melayu Komunikasi 1
• Basic Academic Writing
• Family and Society in Malaysia
• Introduction to Cultural Practices in Malaysia
• Personal Social Responsibility
• Grooming and Professional Etiquette