Master of Communication

Limkokwing University of Creative Technology
Kuala Lumpur, WP Kuala Lumpur, Malaysia
Qualification
Master's Degree
Study mode
Full-time, Online
Duration
2 years
Intakes
July August
Total tuition fee (local)
RM 29,950
Total tuition fee (foreign)
Contact the university / college

About this course

Limkokwing’s Master of Communication aims to develop theoretical understanding and practical vocational skills to facilitate the planning, implementation and management of communications strategies, in the local and international context. Graduates benefit from exposure to the most advanced mindset and practices, especially in terms of computer-mediated communications. It also includes practical input from the top industry media professionals with the involvement in real case studies.

Career Opportunities:

  • Marketing Consultant
  • Human Resources Manager
  • Sales Account Executive
  • Marketing Account Executive
  • Internal Communications Manager
  • Public Opinion Analysts
  • Public Relations Manager
  • Sales Account Executive
  • Public Affair Advisor

Entry Requirements

1. A Bachelor’s Degree or its equivalent, with a minimum CGPA of 2.50, as accepted by the HEP Senate OR

2. A Bachelor’s Degree or its equivalent, not meeting CGPA of 2.50, can be accepted subject to a minimum of 5 years working experience in a relevant field AND

3. English Proficiency Requirement for International Students IELTS 6.0 OR TOEFL iBT 68-93 OR TOEFL PBT 551-589 OR CAE 169 - 194(Cambridge Advance English) OR CPE 169 - 194(Cambridge Proficiency English) OR CFE 169 - 194(Cambridge First English) OR PTE 51-64(Pearson Test of English Academic) OR MUET Band 4

Curriculum

Year 1
Semester 1 Semester 2
Mass Communication Theory Communication Research Methods
Strategies for Professional Writing Intercultural Communication
Select One: Select One:
Public Relations in Organisation Public Relations Campaign
Advertising Management Advertising Campaign Planning

 

 

Year 2
Semester 3 Semester 4
Professional Communication Ethics  Project Paper
Select One: Select One:
Public Opinion Research Negotiation & Conflict Management
Consumer Behavior Research Advertising Creativity
Select One: Select One:
Issue & Crisis Management Decision Making & Problem Solving
Account Planning Management Seminar in Persuasion & Attitude Change
  Audience Analysis

 

 

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