BA (Hons) in Professional Communication

Limkokwing University of Creative Technology
Bachelor's Degree
Study mode
Full-time, Online
3 years
Contact the university / college
Total tuition fee (local)
RM 58,650
Total tuition fee (foreign)
Contact the university / college

About this course

The media industry is one of the fastest-growing fields worldwide clocking in
revenues of approximately US$ 735 billion annually. Through Limkokwing’s BA in
Professional Communication, you’ll get a solid grounding in interpersonal skills to
advance your communication effectiveness as well as skills in advertising, public
relations, writing and marketing-in various global contexts making it easy for you to
work anywhere in the world. Pave your path to a successful public relations director,
media supervisor, interactive digital producer, director of marketing communications
or a news producer.

Career Opportunities:
❖ Public Relations Specialist
❖ Meeting/Event Planner
❖ Media Planner
❖ Social Media Manager
❖ Human Resources Specialist

Entry Requirements

  • Pass STPM / A Levels with minimum 2 principals; 
  • Pass Foundation / Matriculation programme in related field; 
  • Pass Diploma in related field; 
  • Any other equivalent qualifications recognised by the Malaysian Government.
  • Proof of English Language Proficiency (eg: IELTS pr TOEFL).

*Students with a recognised Diploma in related field will be given advanced standing into the Degree Programme.


Semester 1

  • Writing Skills for Communicators
  • Communication Theories
  • Public Speaking & Presentation Skills
  • Introduction to Web Technology
  • Fundamentals of Organisational Behaviour

Select 1:

  • Malaysian Studies
  • Co-Curriculum 1

Semester 2

  • Writing for Mass Media
  • Communication in the New Economy
  • Principles of Public Relations
  • Advertising Creativity
  • Digital Imaging

Select 1:

  • Moral Studies
  • Islamic Studies
  • Co-Curriculum

Semester 3

  • Writing for Creative Industries
  • Media Law and Ethics
  • Global Marketing

Major: Select 1

  • Public Relations Writing
  • Copywriting

Elective: Select 1

  • Public Relations Communications
  • Advertising Agency Management

Select 1:

  • Bahasa Kebangsaan A/B
  • Co-Curriculum 3

Semester 4

  • Media Audience Studies
  • Communication Technology

Major: Select 2

  • Corporate Communication
  • Managing Publicity & Media Relations
  • Media Planning
  • Strategic Advertising

Elective: Select 1:

  • Consumer Behaviour
  • Dynamics of Small Business
  • Principles of Business Law
  • Global Classroom

Semester 5

  • Communication Research Methods
  • Entrepreneurship
  • Strategic Marketing Communication

Major: Select 1

  • Public Relations Campaign
  • Advertising Campaign

Elective: Selective 1

  • Advertising Regulations, Issues & Ethics
  • Public Relations Management
  • Internship

Semester 6

  • Dissertation
  • Innovative Problem Solving Skills

Major: Select 1

  • International Public Relations
  • Global Advertising

Elective: Select 1

  • Internet Marketing
  • Digital Advertising

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