About this course
Through this course, it will provide students with an overview of marketing in a global environment. Students will also be given the appropriate platform to build an understanding towards the marketing blueprint that can be used in all countries, whether as a standard approach or adapted to specific characteristics of a particular market. This course will also assist students to focus on thinking and planning marketing activities at a global level in the light of the market and its requirements.
Bachelor’s degree with minimum CGPA of 2.75 or equivalent as acceptable by the Senate.
Bachelor’s degree not meeting CGPA 2.75 but above CGPA 2.50; can be accepted provided that candidates have at least 5 years of working experience in a relevant field.
- Statistics and Decision Making
- Strategic Marketing Management
- Euro Asia Global Business and Trends
- Global Marketing Management
- Integrated Marketing Communications
- Managing Creativity and Innovation
- Marketing and Sustainability in the Age of Globalisation
- New Product Development and Innovation
- Research Methodology
- Services Marketing
- Business Ethics and Corporate Responsibility
- Entrepreneurship in Euro Asia
- Strategies in Emerging Markets
- Project Paper/Case Study
The above 4 modules will be offered subject to Terms and Conditions.
Optional modules may be pre-selected for students at the beginning of 2nd semester. If students wish to select the option modules, they might be required to choose from the intensive delivery modules which are planned throughout the year.
Students will be expected to conduct effective research in relation to business in Global Marketing for both academic and industry-based purposes. Either route will require students to plan and conduct effective academic research to critically evaluate and select global market entry strategies leading to a significant dissertation or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of Global Marketing Management.