BA (Hons) in Business Management with specialism in E-Business

Asia Pacific University of Technology and Innovation (APU)
Kuala Lumpur, WP Kuala Lumpur, Malaysia
Qualification
Bachelor's Degree
Study mode
Contact the university / college
Duration
3 years
Intakes
February April September
Total tuition fee (local)
USD 20,201
Total tuition fee (foreign)
USD 20,704

About this course

This course will help students in focusing on the different aspects of E-Business including modules in topics such as e-commerce, e-business, e-tourism, e-marketing, internet payment systems, e-procuremen, and e-business strategy. Furthermore, students will have a more in-depth understanding and to undertake a project which explores this area in a more analytical and in-depth way.

Entry Requirements

  • 2 Principal Passes at STPM level and with 4 Credit Passes at SPM; or
  • 2 Passes at ‘A’ Levels; or
  • The APIIT/APU Foundation or equivalent with CGPA of 2.0; or
  • 5 Grade B's in UEC; or
  • Canadian Pre-University (CPU) with minimum average of 50%; or
  • Australian Matriculation (AUSMAT) with minimum average of 60%; or
  • South Australian Matriculation Certificate (SAM) with minimum of 60%; or
  • International Baccalaureate with minimum 24 marks;
  • Victorian Certificate of Education with minimum average of 50%;
  • Ontario Secondary School Diploma with minimum average of 50%; or
  • A qualification that APU accepts as equivalent to the above.

Curriculum

Level 1
Common Modules

  • Introduction to Management
  • Accounting Skills
  • Business and Communications Skills
  • Business Economics
  • Business Law
  • Computing and IT in the Workplace
  • Fundamentals of Entrepreneurship
  • Marketing
  • People Management
  • Quantitative Skills

​​​​​​​In addition to the above, all students are also required to successfully complete General Studies modules as stipulated by the Malaysian Qualification Agency, as well as fulfill credit requirements for Co-Curricular Activities.

Level 2
Common Modules

  • Behavioural Science in the Organisation
  • Business Ethics and Governance
  • Business Research Methods
  • Delivering Customer Value
  • Integrated Business Process with SAP ERP
  • Managing Finance

Specialised Modules

  • E-Business Management
  • E-Commerce
  • E-Marketing
  • Critical Thinking in Management
  • Operations Management
  • Creativity and Innovation

Internship

After the completion of Level 2 students will undertake a short Internship/Industrial Training. This will prepare them for a smooth transition from the classroom to the world of Business Management.​​​​​​​

Level 3
Common Modules

  • Corporate Finance
  • Strategic Management

Specialised Modules

  • E-Business Project
  • E-Business Procurement
  • E-Business Strategy
  • Contemporary Management
  • Global Marketing
  • Investigation in E-Business
  • Managing Change
  • Integrated Marketing Communications
  • Internet Payment Systems
  • Note: The specialism will appear only in the academic transcript.

MOHE Compulsory Subjects

  • Malaysian Studies
  • Moral Studies
  • Bahasa Malaysia
  • Co-Curriculum
  • Tamadun Islam dan Tamadun Asia (TITAS)

*All students are required to successfully complete the General Studies modules as stipulated by the Malaysian government.

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