Master of Marketing

Griffith University
Queensland, Australia
Qualification
Master's Degree
Study mode
Full-time, Part-time, Online
Duration
15 months
Intakes
February July
Total tuition fee (local)
USD 28,075
Total tuition fee (foreign)
USD 32,755

Entry Requirements

To be eligible for the award of Master of Marketing (MMark), a student must acquire 120 credit points as prescribed below:

  • gain 70 credit points for the prescribed core courses and
  • gain 50 credit points from the listed elective courses.

To be eligible for the award of Master of Marketing (MMark), a student admitted with 40 credit points of advanced standing must acquire 80 credit points as prescribed below:

  • gain 40 credit points for the prescribed core courses;
  • gain 40 credit points from the listed elective courses.

Australian Qualifications Framework (AQF) Level and Type

  • The Australian Qualifications Framework (AQF) is the national policy for regulated qualifications in Australian education and training. This qualification is accredited as an AQF Level 9 - Masters Degree (Coursework).

Curriculum

Program options

  • Standard program OR 
  • Program with Advanced Standing 

Standard program
Students must complete the following courses:

  • Integrated Marketing Communication 
  • Market Research 
  • Corporate Communications 
  • Marketing Practice 
  • Contemporary Issues in Marketing 
  • Advanced Consumer Decision-Making 
  • Strategic Marketing 
  • Listed electives

Program with Advanced Standing
Students must complete the following courses:

  • Integrated Marketing Communication 
  • Market Research 
  • Advanced Consumer Decision-Making 
  • Strategic Marketing 
  • Listed electives

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